To create a blueprint for reimagining this area, Miami-based DPZ CoDesign and the City of Naples’ Community Redevelopment Agency spearheaded a series of charrette sessions in Fall 2021 with residents, retailers, restaurateurs, property owners and other stakeholders.

The Naples Design District has been fully invested in the Master Plan and has communicated our main priorities for our area:

  • Maintain the historical/charm of the Naples Design District
  • Supportive environment for local businesses
  • New policies and incentives to encourage property owners to invest
  • While avoiding box stores, banks, national brands

DesignWalk Renderings


  • Signage to guide visitors
  • Entrance markers from US-41 and Goodlette-Frank Rd
  • Banners to increase in size
  • Directories to be placed in high trafficked areas
  • Formation of BID entity – a dedicated staff member to focus on these items


  • Storm Drainage
  • Pedestrian Experience
  • Lighting for nighttime activity
  • Sidewalks/Crossways – increase pedestrian walkability and safety
  • Uniformity of walkways, lamp posts, and paving
  • Benches, bike racks, trash receptacles
  • Parking
  • Clarification of rules
  • Add parallel parking and support another garage
  • Landscaping improvement
  • Fix irrigation system
  • Avoid tree removal
  • Take visibility into account

Art and Entertainment

  • Homegrown Events
  • Public art/mural program incentives
  • Design walk

Other Items

  • Business Signage – A frame allowance
  • Green areas
© 2023 Naples Design District, a 501(c)6 organization